What is Your Brand Identity?
Target has done wonders with its red color, which has a youthful and energetic personality. Nevertheless, red wouldn't work for a company like Casper, which cultivates a brand personality that's calm and relaxed, signifying a good night's sleep. It's easy to
Do Business Cards Still Have a Purpose?
Compared to a decade ago, there are many items and services that you use today. Over the last ten years, we have seen the growth of Uber, the invention of the iPad, and the birth of personal assistants like Alexa.